The Mommy Store is an important part of EWYL. The store will have the items that will encourage your clients to continue in their education, counseling and doctor visits. The store should be stocked with new and lightly used items. It should include supplies for the baby (clothes, diapers, wipes, etc.) as well as larger items such as cribs, car seats and breast pumps.

Sourcing Items

The attraction of any Mommy Store is based on what it has to offer to the clients. The good news is that the Mommy Store is the type of project that a whole community can get behind. Donations should be easy and abundant. Ask around at local stores, put notices in churches, and have drives for specific items, like diapers. Also, look out for clearance items between seasons. Many times you can get new outfits for $1 or less!

Sorting and Displaying

Often the trouble with a Mommy Store is not the lack of donations, but too many! Communicate to your donors that you are looking only for new or lightly used items. In addition, the position of “sorter” is great for a volunteer who feels more comfortable behind the scenes. All old, stained, and out-of-style clothes should be removed and given to a thrift store. Newer items should be displayed nicely inside the store, giving the clients something to work toward. Don’t accept used car seats and make sure used cribs meet the most recent safety guidelines.

Pricing Items

The idea behind Mommy Money economics is to price things so the young woman can receive value for her money. But it is far too time-consuming to price each item. Take the KISS (keep it simple, stupid) approach and you can save a great deal of work. Most clothes and other items do not need to be priced individually unless it is one of a kind or an exceptionally nice piece. Simply make a price sheet and post it. Pricing suggestions:

Blanket sleepers $1.00
Baby sleepers/sacks $0.50
Onesies $0.50
T-shirts $0.25
Outfits $1.00
Disposable Diapers $0.50/Doz.
Shoes $1.00
Socks $0.20
Receiving Blankets $0.50
New Quilts $4.00
Used Quilts $2.00
Bottles $0.25
Toys $0.50 - $2.00
Baby Carriers $1.00 - $5.00
Wipes, shampoo, etc. $0.50
Cribs $10.00 - $20.00
High Chairs $5.00
Bassinets $6.00 - $12.00
Strollers $10.00
Car seats $5.00 - $10.00

Stores for Fathers

If you add the fatherhood program it is a good idea to have a store (maybe just a closet) for dads. In here you can have tools, sporting goods, and other items fathers would love. Again, getting donations for the father store is normally as easy as asking!

Keeping What is Important in Mind

Don’t agonize too much about prices or rules on what can be purchased. As Dinah said, “We are not in this for Mommy Money. It doesn’t matter if the item is $0.50 or $1.00. That is not the issue - rewarding responsible behavior and learning is!”